We’re a band of creatives with an entrepreneurial mindset and a passion for interiors. We love to create spaces that transform the lives of those who get to live, work and play within them. We believe that good design and creative thinking has the power to solve some of the biggest challenges our world faces and we strive to do our best on every level – from the big picture, down to the smallest details.

We are proud to say that our ‘Sirens’ are some of the most delightful, creative and interesting people you are likely to meet.

Our Board

Penny Sloane

Global CEO

Penny is the Global CEO and co-founder of Siren Design Group Singapore and has been with Siren since its inception in 2005. She has propelled the Singapore business which launched in 2012 from a disruptive start-up to the region’s leading interior design consultancy creating award-winning projects for some of the most innovative brands in the world. Driven to challenge the norm, and with a thirst for knowledge, Penny is known for finding the sweet spot between innovation and practicality and the combination is compelling. Penny holds a double degree in Interior Design and International Studies and is recognised as one of the industry’s leading creatives with numerous awards under her belt.

Elena Panagiotidis

Managing Director, London

With more than 23 years of experience in workplace design, Elena is an Interior Designer who specializes in commercial interiors and retail environments. Her design approach centers on prioritizing human well-being, sustainability, and social equity. With extensive expertise in team leadership and management, she demonstrates a strong knack for creative problem-solving and building successful client partnerships through collaborative endeavors. Elena consistently achieves project completion within designated timelines, budget constraints, and with a commitment to exceptional quality. As the Managing Director of the London Studio, Elena brings an impressive track record and wealth of experience to her role.

Mia Feasey

Founder & Non Executive Director

Mia's career is defined by bravery, hard work and a passion for good design. Arriving in Australia from the UK in her early twenties with just $1000 in her pocket, a diploma in art and design, half a textiles degree and no contacts, Mia was on a mission to start a new career in design. Within a few short years, Mia founded Siren Design Group in 2005. Yahoo!7 was the studio’s first client, which quickly put Siren on the map and the rest is history. An entrepreneur and a true creative, Mia’s talent is recognised through accolades such as the 2020 Good Design Women in Design Award, the 2018 INDE Design Luminary Award, Perspective Global 40 under 40 Design Star of the Future 2012, and 2010 NAWIC Business Woman Award. Passionate and engaging, Mia is a champion of women and design-led thinking in business through her global network.

Nicole Pollak

Managing Director Australia & Co-Founder, Melbourne

Nicole is the Australian Managing Director and co-founder of the Siren Design Melbourne practice which was established in 2014. Nicole has a passion for creating spaces that shape how the users of a space feel and function. Nicole's skills are to get to the heart of things and understand the way people tick, and then translate that into innovative design. Against a backdrop of rapidly developing technology, she believes in clever design that responds to the increasing need for flexibility, collaboration and connection with each other as well as the natural environment. Siren Design in Sydney, Melbourne and Brisbane are award-winning practices grounded in the Siren purpose: to enable people to thrive. Nicole plays a pivotal role in leading Siren on a mission to use our creativity to inspire businesses to care for the planet.

Junlong Lin

Design Director, Singapore

Known as the 'Zen Master', Junlong's speedy, yet cool and calm nature is greatly valued in our fast-paced industry, especially by his team of designers. A natural leader and mentor, Junlong knows the value of investing time and energy to actively manage and inspire his team, sharing his learnings and developing their knowledge. Junlong graduated from Temasek Design School in Singapore and has over 18 years of professional experience across a wide range of sectors, with a specialisation in corporate interior design. Widely known across the industry, Junlong has an approachable nature and is as comfortable in a conversation with a client as he is with a contractor. A firm believer of thriving in adversity, he believes every life’s hard lesson and tough situation makes one grow and harness their strength even further.

Our Team

Ada Wai

Interior Designer

“I'd love to trade places for a day with my younger self and re-live through the memories again with the people I love.”

Beau Lawrence

Senior Interior Designer

“My unusual career progression (I first studied economics) has cemented my love for design and furnished me with a commitment to create a lasting and meaningful impact through my work.”

Cat Kusuma

Senior Graphic Designer

“My core design philosophy is inspired by this quote by Thomas Fuller: "All things are difficult before they are easy" ”

Dan Ryvitch

Senior Architectural Technician

“I love that our industry is so multi disciplinary and sensory which means new learnings and experiences.”

Deborah Thomas

Design Director

“I'm passionate about beautiful, considered design. ”

Elena Panagiotidis

Managing Director, London

“For me, happiness is: hashing out ideas and talking design. I never feel like I'm working, I love what I do.”

Emily Rolls

Senior Interior Designer

“I love helping people! Using my design skills to help create spaces that make people feel good is my jam.”

Georgia Seljanovski

Graduate

“I love to explore emerging technologies to find ways to help people to regain a sense of agency whilst pushing the parameters of adaptive re-use.”

Habeen Kim

Senior Interior Designer

“I believe there is always room for kindness and compassion in not only our personal lives but in how we work with others and aspire together the life cycle of projects. ”

Hana Chayboub

Design Coach

“Design inspires people and helps us to be better human beings. When we use our creative thinking it impacts people on a much deeper level. ”

Hayley Marcroft

Senior Interior Designer

“My design philosophy is finding that special concept and design language that forms a strong foundation for the project to move forward on.”

Heidi Showan

Associate

“My personal hero is my mum. An amazing generous woman who taught me to work hard and look after those you love.”

Job Villete

CAD/REVIT Documentor

“What makes me thrive is knowing that we can not possibly know everything.”

Jon Conmigo

Senior CAD Designer

“I am proud of not being proud. We should always strive to make life easier for the people around us.”

Joseph Chan

Senior Documentor

“I'm passionate about travelling around the world and cooking delicious food for my family.”

Joy Ty-Yladia

Senior Documentor

“I thrive when I see inspiring stories of people with humble beginnings. It pushes me to grow even further. ”

Junlong Lin

Design Director, Singapore

“I would love to think that I thrive on adversity - every tough situation makes me grow. ”

Keerthi Daniel

Interior Designer

“I love to paint.”

Kyla Evangelista

Interior Designer

“I am passionate about constantly learning and growing, as a person and designer! ”

Lia Pipolo

Interior Designer

“If I could go anywhere in the world it would be somewhere with mountains. ”

Lix Koh

Interior Designer

“I was attracted to Siren because of the culture and environment of the company.”

Mel Lim

Associate Director

“I'd like to be remembered as a person who always keeps their word.”

Melati Zainal

Interior Designer

“I'd like to be remembered for my kindness, honesty and hardwork.”

Mia Feasey

Founder & Non Executive Director

“Kindness is like snow, it beautifies everything it touches.”

Michele Leow

Associate

“I am passionate about life. I am passionate about doing things that spark positivity into my life and also others.”

Mikayla Bell

Senior Interior Designer

“I’m passionate about art! I was introduced to art by my grandfather who had great skill in drawing - it was something special we shared.”

Nesia Caroline

Associate

“My design philosophy is aesthetics meets functional - finding the balance between those two.”

Nicole Pollak

Managing Director Australia & Co-Founder, Melbourne

“My passion is building community, connection and culture through the power of design.”

Nikki Langeveld

Engagement Director

“I am passionate about travel and love the discovery of the culture, architecture, and food. I'm always researching for the next destination.”

Oscar Giraldo

Senior Interior Designer

“If I could go anywhere in the world it would be all around it. There are too many interesting places to know and experience!”

Penny Sloane

Global CEO

“What makes me thrive is being surrounded by people I trust who push me out of my comfort zone to be better.”

Phik See Wong

Head of Operations

“I'd spend my last $20 on food to share with my favourite people.”

Ramon Villanueva

Associate

“I'm passionate about design and details - it's the most rewarding part of project delivery.”

Ria Andres

Associate

“For me happiness is best shared with someone.”

Sanskriti Raghav

Senior Interior Designer

“I'm passionate about living a sustainable life, contributing to the world through design.”

Shi Hwei Tan

Interior Designer

“Being out of my comfort zone sparks new ideas for me and that makes me motivated to thrive.”

Smitha Suraj

Design Director

“Design is very organic and ever changing for me. I am always responding to the moment. ”

Verity Lancaster

Head of Operations

“For me, happiness is: My little family. Being grateful for what you have. Swimming in the ocean or on my skis.”

Zen Wee

Interior Designer

“I'm passionate about creating impact with design through different mediums.”

Zoe Chen

Senior Interior Designer

“Design exists in every aspect of our life - it pushes us to question the present and to create a better solution for the future.”