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A letter from Mia

We have some exciting news to share. The wonderful Penny Sloane, Co-Founder & MD of our Siren Singapore studio is stepping up into the role of Global CEO.

As a result I will be moving into the position of Non-Executive Director on the board. This will allow me to spend more time with my family. (I have to admit, after almost 18 years I’m ready to take a breath!)

I often talk about my Siren sisters and Penny is the original sister. She was there with me from the beginning, quite literally from the first days of the business. I couldn’t think of a more appropriate succession plan. Siren is in Penny’s DNA – she understands the business and our people and clients to her core and she cares. That’s what matters.

She also has the hunger and drive to take what we have built and to enable it to thrive. I can’t wait to see where things go to from here under Penny’s guidance.

A letter from Penny

Taking on the role of Global CEO is my dream come true.

I’ve always loved Siren, our values, our people, our clients and the work we do. I know Mia has put her life and soul into the Siren business and taking on ‘her baby’ is an honour. I’m a true believer in the spirit of the business and the thought of building upon Mia’s legacy and having the chance to take things to the next level is exciting to say the least.

Now that I’m based in London I can see the global opportunity and I’m looking forward to extending the great work we do even further across the globe.

I’m immensely proud of what we have built so far and I know we can spread the Siren approach and design philosophy far and wide. It’s a privilege to be able to lead our talented band of creatives alongside our fabulous studio leaders and partners: Nicole Pollak (MD & Co-Founder Melbourne); Nicole Fitzgerald (MD Sydney); Junlong Lin (Design Director, Singapore) and Christina Magrans (MD/Co-Founder New York).

I look forward to finding ways to have positive impact for our clients at every level and I’m grateful for your support.

About us

We’re a band of creatives with an entrepreneurial mindset and a passion for interiors. We design interior spaces for some of the most interesting companies on the globe. Our purpose is to enable people to thrive and we’re on a mission to use our creativity to help businesses care for the planet. Everything we do is underpinned by our values of bravery, authenticity & kindness which makes us a great place to work. We have studios around the world and our team are some of the most talented, dedicated and down to earth people you’re likely to meet. Our story is about having heart and being crazy brave.