Design Award Melbourne Silver 2024

Industrial elegance.

Carsales is one of Australia’s largest tech companies. Founded in 1997 with a bold idea to digitise print classifieds, today they are part of CAR Group Limited – a global leader in digital marketplaces.

Carsales is driven by a simple yet powerful mission: to make buying and selling a great experience. The company’s unique nature comes from having the rare combination of being able to provide all the benefits of a big tech company coupled with the feeling of a small organisation and this formed an integral part of the design brief.

A sophisticated and elegant fit out, the Car Group (Carsales) executive office creates a sense of humble indulgence in the selected materials, the concept embodies a captivating juxtaposition of raw materials with sophisticated details. This project was a proud winner of Silver – 2024 Better Future Awards – Interior Design – Corporate.

Our brief was to transform an underutilised zone of Carsales ground floor office space into a new workspace for their executive team that reflected their brand, values, and culture. A space to welcome staff, clients and visitors.

The executive zone features a reception, boardroom, CEO office, AV-enabled meeting rooms , quiet rooms, working booths, and a multifunctional communal kitchen breakout area with a dual use function for informal meetings and collaboration.

In addition, the space features a golf simulator with inbuilt seating for staff to enjoy some more relaxed moments together. The room also doubles as a presentation space.

A concept of ‘industrial elegance’ was achieved through the selection of stunning natural stones, combined with the use of metals, dark timber wallpapers and floors, acoustic panels for both function and aesthetics, and reflective surfaces for bold impact.

The fit-out has elevated a previously dull and dim space into a thriving hub of activity with staff eager to return to the office. The addition of specialised VC rooms has allowed the office to become a truly hybrid environment, where off-site staff can still feel like they are part of the in-person conversations happening in the office. In addition the breakout & golf simulator zone provides a highly designed and beautiful atmosphere for staff to either work or play.

These areas promote down time just as much as productivity, allowing staff to take time out of their work day to reset and recharge when required – ultimately increasing overall productivity and feelings of wellbeing for the Car Group (Carsales) team.

Flexibility and creating dual use capability for all of the spaces was a key challenge for the success of the project. This fit-out enables staff to plug and play from anywhere within the space with the use of integrated power and data into furniture and joinery. This increases flexibility for staff and allows them to work wherever they feel inspired for the day, ultimately increasing creativity and productivity. The space has been lifted from a very dark and drab environment into a welcoming and elegant workplace.

All new products specified in the project were sustainably sourced and locally produced products. A high level of workstation and furniture reuse has been implemented, ensuring no unnecessary waste.