Inspired by French delicatessens of yesteryear, A Little Something brings a sophisticated mix of provincial and contemporary design to the Sydney International Airport.
Heinemann Asia Pacific approached Siren Design with the novel idea of creating a French delicatessen style retail store in the midst of the hustle and bustle of Sydney Airport. The brief was to utilise the elongated space to develop an eye catching retail presence that would maximise the store’s exposure and its visual merchandising opportunities to the airport concourse. The store needed to provide users with items specific to giftware and provide a selection of non-perishable foods that did not present competition with other hospitality establishments within the airport.
Siren Design’s finely detailed retail solution aptly showcases the calibre of the fine gourmet brands offered within, providing customers with a uniquely charming, high end retail experience.
A Little Something was an opportunity for innovation. Challenges were a plenty, however the project team worked seamlessly to explore opportunities, and always kept the ‘customer’ at the heart of every solution. The finished environment is enduring and inspiring, taking customers on a culinary journey, where every product is a sojourn and possibilities are around every corner.