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As a global bank, Citibank’s mission is simple: to responsibly provide financial services that enable growth and economic progress.
Citi has been in Singapore since 1902 and is represented in nearly every asset class. Citi Singapore is the largest foreign banking employer in Singapore, and it is home to strategically important hubs, Innovation Labs and the Asia Pacific Citi Service Center (CSC).
Our brief was to activate the ground ﬂoor lobby experience at Citibank Changi Business Park to become a destination to cultivate Citi’s community culture and showcase innovation and future ways of working – connecting people during and post Covid-19. Our objective was to design the 28,000 sqft lobby space connecting Tower 1 and Tower 2.
Our design included a new arrival experience and intuitive wayﬁnding. The sophisticated business lounge has an array of settings and privacy for touchdown work and meetings within a semi-public zone. The public zones were expanded to enable staff and guests to freely access the new genius bar and social kitchen. The lobby also included training suites and meeting rooms and an innovation lab for taking guests through a journey for developing innovative ﬁnancial solutions.