Siren had the opportunity to work with ASICS to transform their brand-new, state of the art HQ office along with its retail store, private sports field and warehouse in Marsden Park, Sydney.
The ground floor was the ultimate social hub and client-facing space consisting of a VIP lounge area, coffee nook, bar area, flexible meeting rooms and a gym. The full height glass facade allows the natural light to flood in and highlight the pops of brand coloured features, plywood joinery detailing and high exposed ceilings.
The upper floor is the main office space scattered with collaboration points and meeting spaces. Across the carpark you will find yourself at the large warehouse-style retail store including an interactive kids area, a mini running track and a custom, elevated podium at the centre for shoe testing.
Working closely with ASICS, we successfully designed their home with the essence of their brand’s fundamental platform ‘A Sound Mind in a Sound Body’.